What I do

I work with B2B companies to solve complex commercial challenges — from market entry to team scaling, sales system optimization to strategic transformation.
My services are designed to meet you where you are: whether you’re building your Go-To-Market strategy from the ground up, refining your sales execution & operation, hiring the right talent, or preparing for a major shift. How I can support your growth:

Go-To-Market Strategy Design & Optimization

Whether you’re building from scratch or re-aligning an underperforming plan, I support:

  • Market analysis & opportunity assessment
  • ICP and value proposition development
  • Channel, messaging, and pricing strategy
  • Organizational Set up
  • Territory Planning / Strategic Account Planning / Deal Qualification and Development structures
  • Execution plans tailored to your team and market

Sales Infrastructure & Process Optimization

I help clean up and strengthen your internal systems for scalable sales operations:

  • CRM audits and process design
  • Pipeline health and reporting structure
  • Forecasting
  • Sales enablement and performance clarity
  • Optimization of existing tools, not just new ones

M&A and Growth Readiness Support

If you're preparing for investment or acquisition, I help you get your commercial function in shape for due diligence:

  • CRM and contract transparency
  • Sales process and pipeline clarity
  • GTM strategy documentation
  • Customer segmentation and retention analysis

Marketing Alignment & Strategic Storytelling

Align sales and marketing to speak the same language:

  • Brand positioning and narrative
  • Messaging frameworks and hooks
  • Sales-driven campaign ideas
  • Storytelling that connects strategy to customer reality

Interim Sales & GTM Leadership

Need a senior sales or GTM leader short-term? I can step in to:

  • Lead and structure revenue teams
  • Support launches or transitions
  • Bridge gaps while you hire or reorganize
  • Drive strategic and operational execution

Workshops & Strategic Facilitation

I run custom workshops to help teams unlock growth:

  • Vision & go-to-market brainstorming
  • Market expansion & opportunity identification
  • Sales process alignment
  • Readiness for transformation or change